Full-Cycle Design of FLYTE: From Idea to App Store Launch
«FLYTE» is a smart carpooling mobile app where trips are built around communities. Users can create or find trips, group together by interest, study, or work, and travel with people they trust.
Project Overview
Role
Product Designer
Product
B2C
Team
Developers, Product Manager
Timeline
April 2025 - December 2025
Objective
Objective
The project aims to create a new generation of carpooling with a focus on trust, simplicity and community.
Flyte eliminates the key problems of traditional services: anonymity, congestion, and lack of social context. Instead, the app emphasizes minimalism, easy search, and the social value of rides, bringing students, colleagues, and neighbors together in trusted groups.
The main idea is joint trips that are built on trust and belonging to a community.
Outcomes
Outcomes
5.0 ★ App Store rating (30+ reviews), reflecting improved clarity, trust, and usability.
Higher user satisfaction thanks to simplified flows and reduced friction in core interactions.
Faster development process as a result of the scalable design system with reusable components and tokens.
More consistent product communication, supported by unified visuals across app and marketing materials.
Clearer feature prioritization and reduced design debt thanks to the Quick-Win Roadmap and product audit.
My role
My role
Lead end-to-end UX/UI design of the mobile app, from concept to App Store launch.
Defined core flows and IA.
Built and maintained the design system.
Delivered wireframes, high-fidelity UI, and interactive prototypes.
Collaborated cross-functionally with the Founder, PM, and developers.
Created supporting marketing visuals.
Challenges
Challenges
Designing a carpooling product from scratch without an existing UX baseline or user behaviour data.
Designing a carpooling product from scratch without an existing UX baseline or user behaviour data.
Defining clear core flows and information architecture for a trust-based mobility experience.
Defining clear core flows and information architecture for a trust-based mobility experience.
Balancing simplicity with functional complexity (booking, matching, profiles, payments).
Balancing simplicity with functional complexity (booking, matching, profiles, payments).
Building user trust in early-stage product with no established brand recognition.
Building user trust in early-stage product with no established brand recognition.
Designing scalable UX and UI patterns that could support future product growth.
Designing scalable UX and UI patterns that could support future product growth.
Aligning design decisions with technical constraints and early-stage development priorities.
Aligning design decisions with technical constraints and early-stage development priorities.
Design Strategy
Design Strategy
Design a simple and intuitive carpooling experience that reduces complexity in booking, matching, and communication flows.
Design a simple and intuitive carpooling experience that reduces complexity in booking, matching, and communication flows.
Build trust through clear onboarding, transparent profiles, and consistent interaction patterns.
Build trust through clear onboarding, transparent profiles, and consistent interaction patterns.
Define scalable user flows and information architecture to support future feature growth.
Define scalable user flows and information architecture to support future feature growth.
Validate key design decisions early through user interviews and usability testing.
Validate key design decisions early through user interviews and usability testing.
Establish a flexible design system to ensure visual consistency and faster iteration during development.
Establish a flexible design system to ensure visual consistency and faster iteration during development.
Align design decisions with technical constraints and early-stage product priorities.
Align design decisions with technical constraints and early-stage product priorities.
Design Process
Design Process
01. Easy Registration & Login
01. Easy Registration & Login
02. Clear Onboarding to Build Trust
02. Clear Onboarding to Build Trust
03. Home: Discover and Manage Group Trips
03. Home: Discover and Manage Group Trips
04. Trips: Manage Upcoming and Past Rides
04. Trips: Manage Upcoming and Past Rides
05. Trip Creation & Ride Requests
05. Trip Creation & Ride Requests
06. In-App Messaging & Requests
06. In-App Messaging & Requests
07. User Profiles & Trust Signals
07. User Profiles & Trust Signals
Social Media Design: Visuals & Instagram Posts
Social Media Design: Visuals & Instagram Posts
I also worked on social media assets, creating the branded Instagram and LinkedIn posts, flyers, posters.
I also worked on social media assets, creating the branded Instagram and LinkedIn posts, flyers, posters.
Key Learnings
Key Learnings
Trust and clarity are critical for peer-to-peer mobility products.
Simple, well-structured flows drive higher conversion than complex features.
A design system early on reduces design debt and speeds up delivery.
Usability testing before launch directly improves post-release metrics.
More works
More works
Let's Work Together!
+33 06 41428946
Let's Work Together!
+33 06 41428946
Let's Work Together!
+33 06 41428946