No Place To Be: Navigation Optimisation & Increased Conversions
«No Place To Be» is a France-based HR-tech company that helps individuals find the right job and supports companies in hiring talent through personalized, transparent recruitment services.
Project Overview
Role
UX/UI Designer
Product
Saas
Team
Developer, Lead Designer
Timeline
June 2023 – September 2023
Objective
Objective
The goal of the project was to improve the website’s usability and navigation, making key information easier to find for different user groups and strengthening the brand’s visual presentation. The work also included updating core identity assets to support clearer communication.
Outcomes
Outcomes
30% less time users spent searching for information on the site thanks to the intuitive design.
A 25% decrease in the number of support questions received thanks to the improved FAQ.
Increased the number of spontaneous candidates by 15%.
My role
My role
Conducted a kickoff to clarify the technical requirements and define the business needs of the project.
Ran UX research, benchmarking and analysed best-practices.
Redesigned the multi-page website from end-to-end (wireframes, prototypes, high-fidelity designs).
Design Strategy
Design Strategy
Clarify the site’s purpose by strengthening the value proposition and making key information immediately understandable for each target audience.
Clarify the site’s purpose by strengthening the value proposition and making key information immediately understandable for each target audience.
Introduce a more approachable and emotionally engaging visual language through refined colour usage, typography, spacing, and component styling.
Introduce a more approachable and emotionally engaging visual language through refined colour usage, typography, spacing, and component styling.
Enhance accessibility and usability by improving contrast, readability, and consistency across the interface.
Enhance accessibility and usability by improving contrast, readability, and consistency across the interface.
Design Process
Design Process
01. New Homepage: Clear Pathways for Job Seekers and Recruiters, stronger CTAs & simplified FAQ
01. New Homepage: Clear Pathways for Job Seekers and Recruiters, stronger CTAs & simplified FAQ
02. About Page: Clear Mission, Benefits & Brand Values
02. About Page: Clear Mission, Benefits & Brand Values
03. Applicant Page: Clear Application Flow & Relevant Information
03. Applicant Page: Clear Application Flow & Relevant Information
04. Recruiter Page: Clear Hiring Process, Pricing & Strong CTAs
04. Recruiter Page: Clear Hiring Process, Pricing & Strong CTAs
Social Media Design: YouTube Visuals & Instagram Posts
Social Media Design: YouTube Visuals & Instagram Posts
I also worked on social media assets, creating the logo, banner, and outro for the company’s YouTube show, as well as branded Instagram posts.
I also worked on social media assets, creating the logo, banner, and outro for the company’s YouTube show, as well as branded Instagram posts.
Key Learnings
Key Learnings
Clear value proposition and audience segmentation are critical for early user engagement.
Strong visual hierarchy and CTA visibility directly affect conversion.
Personalised content (FAQ, flows) reduces friction and support load.
Trust grows when design communicates transparency and human presence.
More works
More works
Let's Work Together!
+33 06 41428946
Let's Work Together!
+33 06 41428946
Let's Work Together!
+33 06 41428946